Interview
Journal of Digital Asset Management (2009) 5, 135–147. doi:10.1057/dam.2009.9
Customer experience management: Industry trends – An interview with Bob Kennedy of Tealeaf Technologies
Bob Kennedy1
Correspondence: Bob Kennedy, Tealeaf, 2897 N Druid Hills Road #235, Atlanta, GA 30329, USA E-mail: bobkenn@bellsouth.net
1with more than 25 years of sales and customer consultation experience in high technology and Internet market segments, Bob Kennedy is currently a regional sales director for Tealeaf Technology and a board of directors member for the Atlanta Interactive Marketing Association. For the past 12 years, Bob has held positions with leading enterprise software companies providing solutions for online marketing and customer management, including Covario (formerly SEMDirector), WebTrends, SAS and Art Technology Group. Bob has a broad network of professional associates managing some of the largest online brands in the world and working for many of the leading marketing agencies. He is frequently consulted on trends, emerging technologies and methods to increase customer success and satisfaction.
Abstract
Michael Moon interviews Bob Kennedy, Sales Director for Tealeaf Technologies, on topics around customer experience management, business intelligence and the future of web analytics.
Keywords:
web analytics, sales cycle, customer experience management, Internet marketing, ecommerce, business intelligence



