Introduction

Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.

News

Advance Online Publication (AOP)

Journal of Database Marketing & Customer Strategy Management is now utilising our industry leading Advance Online Publication (AOP) service. This service enables us to publish online the final version of a paper, fully citeable and exactly as it will be published in the printed edition. In some instances papers are published AOP a significant number of months before appearing in print.
View Advance Online Publication.

Forthcoming Event

A Henry Stewart Briefing for Users of Marketing Analytics:
The Art of Getting the Most Out of Advanced Predictive Analytics
4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK

Participants will be guided through the world of data mining and currently available advanced analytical methods, going well beyond the standard predictive techniques.

Register Now!
www.henrystewartevents.com/predictiveanalytics