Introduction

Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.

News

Advance Online Publication (AOP)

Journal of Database Marketing & Customer Strategy Management is now utilising our industry leading Advance Online Publication (AOP) service. This service enables us to publish online the final version of a paper, fully citeable and exactly as it will be published in the printed edition. In some instances papers are published AOP a significant number of months before appearing in print.
View Advance Online Publication.