ABOUT THE JOURNAL

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Aims and scope of journal

This is the definitive international quarterly for consumer-focused marketers. It provides essential reading for those who need to keep in touch with the ever-evolving facets of Customer Relationship Management. Published quarterly, it tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.

Every issue publishes:

  • Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy and government
  • Case studies: What the issue was, what was done, what the outcome was, and what could have been done differently
  • Research: From the leading business schools and research institutes
  • Models & hypotheses: Discussion of models and hypotheses relevant to marketing practice
  • Legal update: Covering the complex issues of data protection

Issues covered in the journal include:

  • customer relationship management
  • customer value
  • e-data and e-business
  • data mining
  • culture change
  • segmentation
  • competitor strategy
  • legal compliance
  • research-based CRM
  • data sourcing
  • direct marketing
  • customer loyalty
  • multi-channel marketing
  • media neutral planning
  • managing customers
  • credit risk management
  • software and hardware selection
  • lifestyle and psychographic data
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Abstracted/indexed in

Journal of Database Marketing & Customer Strategy Management is abstracted and indexed in:

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ISSN and eISSN

The international standard serial number (ISSN) for Journal of Database Marketing & Customer Strategy Management is 1741-2439 and the electronic international standard serial number (eISSN) is 1741-2447.

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Editors

Journal of Database Marketing & Customer Strategy Management is guided by an eminent and extensive international Editorial Board, comprising distinguished authorities drawn from leading blue-chips, marketing companies and academic institutions around the world.

Managing Editor

John Ozimek, Managing Partner, Basix, UK

Editorial Board

Julian Berry, Director, Berry Consulting, UK
Siddhartha Bhattacharyya, Assistant Professor, University of Illinois at Chicago, USA
Gregory R. Bradford, Managing Director, CACI Ltd, UK
Natalie Calvert, Chairman, Calcom Group Limited, UK
Patricia Campbell, Senior Vice-President, ADVANTA Corporation, USA
Tony Coad, Chairman, Coad Cole Burey Ltd, UK
Eric Cohen, Vice President, Software Product Management, Claritas, USA
Tim Cooper, Cooper Consulting, Australia
Dominique Crié, Associate Professor of Marketing, University of Lille, France
Jon Epstein, Director, Results Europe, UK
Martin Evans, Senior Fellow, Cardiff Business School, UK
Keith Fletcher, Professor of Management, University of East Anglia, UK
Bryan Foss, Customer Loyalty Solutions Manager, IBM UK Ltd, UK
Peter Furness, Peter Furness Associates, UK
Arthur Middleton Hughes, Vice-President, Strategic Planning, The Database Marketing Institute, USA
Professor Angus Jenkinson, Chairman, Stepping Stones Consultancy, UK
Tom Jones, CEO, Elm Square Interactive, USA
John Keane, Chief Executive, The Response Group, Ireland
Michael Klassen, Department of Marketing, College of Business Administration, University of Northern Iowa, USA
Jim Laiderman, Publisher, Target MarketPlace, USA
Jim Morris-Lee, The Morris-Lee Group, USA
Jonathan Merry, Head of e-Business, Coca-Cola Enterprises Ltd, UK
Mark Patron, Patron Direct Ltd, UK
Steve Pinto, Chairman, Fortelligent, USA
Nigel Pleasants, President, Media Marketing Management Ltd, Canada
Bruce Ratner, President, DM STAT-1 Consulting, USA
Mary Lou Roberts, Professor of Marketing, University of Massachusetts Boston, USA
Michael Starkey, Principal Lecturer, De Montfort University, UK
Don E. Schultz, President, Agora Inc, USA
David Shepard, President, David Shepard Associates, USA
Professor Merlin Stone, Director WCL and Nowell Stone Search and Selection
Alan Tapp, Senior Lecturer in Marketing, University of the West of England, UK
Paul Wang, Associate Professor, Medhill School of Journalism, USA
Brian Wansink, Associate Professor of Marketing, University of Illinois, USA
H. Robert Wientzen, President and CEO, Direct Marketing Association, USA
Neil Woodcock, Chairman, QCI Ltd, UK

Software Reviews Editor

Shaun Doyle, CEO, Cognitive Box, UK

Editorial Office

  • Brenda Rouse
    Publishing Editor
    Palgrave Macmillan Journals
    The Macmillan Building
    4 Crinan Street
    London N1 9XW, UK
    Telephone: +44 (0) 20 7843 4684
    E-mail: submissions@palgrave.com

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