Journal of Database Marketing & Customer Strategy Management http://www.palgrave-journals.com/dbm/current_issue/ Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Database Marketing & Customer Strategy Management 1741-2439 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Database Marketing & Customer Strategy Management http://www.palgrave-journals.com/pal/images/logos_b_o_w/dbm.gif http://www.palgrave-journals.com/dbm/ Editorial http://dx.doi.org/10.1057/dbm.2008.7 Editorial

Journal of Database Marketing & Customer Strategy Management 15, 65 (March 2008). doi:10.1057/dbm.2008.7

Author: John Ozimek

]]> Editorial John Ozimek doi:10.1057/dbm.2008.7 Journal of Database Marketing & Customer Strategy Management 15, 65 (March 2008) Journal of Database Marketing & Customer Strategy Management 15 2 65 67 What makes for CRM system success — Or failure? http://dx.doi.org/10.1057/dbm.2008.5 What makes for CRM system success — Or failure?

Journal of Database Marketing & Customer Strategy Management 15, 68 (March 2008). doi:10.1057/dbm.2008.5

Authors: Bryan Foss, Merlin Stone, Yuksel Ekinci &

]]> What makes for CRM system success — Or failure? Bryan Foss Merlin Stone Yuksel Ekinci doi:10.1057/dbm.2008.5 Journal of Database Marketing & Customer Strategy Management 15, 68 (March 2008) June 9, 2008 Journal of Database Marketing & Customer Strategy Management June 9, 2008 15 2 68 78 A holistic examination of Net Promoter http://dx.doi.org/10.1057/dbm.2008.4 A holistic examination of Net Promoter

Journal of Database Marketing & Customer Strategy Management 15, 79 (March 2008). doi:10.1057/dbm.2008.4

Authors: Timothy L Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen, Luke Williams &

]]> A holistic examination of Net Promoter Timothy L Keiningham Lerzan Aksoy Bruce Cooil Tor Wallin Andreassen Luke Williams doi:10.1057/dbm.2008.4 Journal of Database Marketing & Customer Strategy Management 15, 79 (March 2008) May 12, 2008 Journal of Database Marketing & Customer Strategy Management May 12, 2008 15 2 79 90 Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management http://dx.doi.org/10.1057/dbm.2008.2 Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management

Journal of Database Marketing & Customer Strategy Management 15, 91 (March 2008). doi:10.1057/dbm.2008.2

Authors: Salwa Ammar, David Moore, Ronald Wright &

]]> Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management Salwa Ammar David Moore Ronald Wright doi:10.1057/dbm.2008.2 Journal of Database Marketing & Customer Strategy Management 15, 91 (March 2008) May 12, 2008 Journal of Database Marketing & Customer Strategy Management May 12, 2008 15 2 91 105 Outsourcing salespeople in building arousal towards retail buying http://dx.doi.org/10.1057/dbm.2008.3 Outsourcing salespeople in building arousal towards retail buying

Journal of Database Marketing & Customer Strategy Management 15, 106 (March 2008). doi:10.1057/dbm.2008.3

Author: Rajagopal &

]]> Outsourcing salespeople in building arousal towards retail buying Rajagopal doi:10.1057/dbm.2008.3 Journal of Database Marketing & Customer Strategy Management 15, 106 (March 2008) May 12, 2008 Journal of Database Marketing & Customer Strategy Management May 12, 2008 15 2 106 118 An empirical analysis of factors influencing customer responsiveness to mobile advertising http://dx.doi.org/10.1057/dbm.2008.6 An empirical analysis of factors influencing customer responsiveness to mobile advertising

Journal of Database Marketing & Customer Strategy Management 15, 119 (March 2008). doi:10.1057/dbm.2008.6

Author: Monika Mital &

]]> An empirical analysis of factors influencing customer responsiveness to mobile advertising Monika Mital doi:10.1057/dbm.2008.6 Journal of Database Marketing & Customer Strategy Management 15, 119 (March 2008) Journal of Database Marketing & Customer Strategy Management 15 2 119 125 Removal of business contacts by departing employees http://dx.doi.org/10.1057/dbm.2008.1 Removal of business contacts by departing employees

Journal of Database Marketing & Customer Strategy Management 15, 126 (March 2008). doi:10.1057/dbm.2008.1

Authors: Ewan Nettleton, Ian Turner &

]]> Removal of business contacts by departing employees Ewan Nettleton Ian Turner doi:10.1057/dbm.2008.1 Journal of Database Marketing & Customer Strategy Management 15, 126 (March 2008) Journal of Database Marketing & Customer Strategy Management 15 2 126 129 Social network analysis in the Telco sector — Marketing applications http://dx.doi.org/10.1057/dbm.2008.8 Social network analysis in the Telco sector — Marketing applications

Journal of Database Marketing & Customer Strategy Management 15, 130 (March 2008). doi:10.1057/dbm.2008.8

Author: Shaun Doyle &

]]> Social network analysis in the Telco sector — Marketing applications Shaun Doyle doi:10.1057/dbm.2008.8 Journal of Database Marketing & Customer Strategy Management 15, 130 (March 2008) Journal of Database Marketing & Customer Strategy Management 15 2 130 134