FREE ARTICLES

Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

For more information about the journal visit www.palgrave-journals.com/dbm.

  1. Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor FREE

    Sadia Jahanzeb and Sidrah Jabeen

    Abstract | Full Text

  2. CRM software applications and business performance  FREE

    Lawrence Ang and Francis Buttle

    Abstract | Full Text

  3. Personalisation and CRM FREE

    Tyrone W Jackson

    Abstract | Full Text

  4. An integrative marketing channel performance measurement Framework  FREE

    Michael J Valos and Andrea Vocino

    Abstract | Full Text

  5. Valuing customers FREE

    Thayne Forbes

    Abstract | Full Text

  6. Incorporating word-of-mouth effects in estimating customer lifetime value FREE

    Jonathan Lee, Janghyuk Lee and Lawrence Feick

    Abstract | Full Text

  7. A holistic examination of Net Promoter  FREE

    Timothy L Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen and Luke Williams

    Abstract | Full Text

  8. What makes for CRM system success – Or failure? FREE

    Bryan Foss, Merlin Stone and Yuksel Ekinci

    Abstract | Full Text

  9. Recruiting CRM specialists FREE

    Merlin Stone and Matthew Nowell

    Abstract | PDF

  10. Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising FREE

    Angus Jenkinson

    Abstract | Full Text