Paper
Journal of Database Marketing & Customer Strategy Management (2006) 13, 271–281; doi:10.1057/palgrave.dbm.3240305
Recruiting CRM specialists
Merlin Stone1 and Matthew Nowell2
- 1is one of the UK's most experienced consultants, lecturers and trainers in CRM, database marketing and customer service. He is a Director of Nowell Stone Ltd, an organisational development and consulting company specialising in CRM and of WCL, specialists in change management in the public and private sectors. He is now a visiting professor at six UK universities.
- 2is Managing Director of Nowell Stone. He is responsible for the business development and the day to day management for Nowell Stone, as well as acting as a senior advisor to blue chip organisations and international agency networks.
Correspondence: Merlin Stone, Nowell Stone Ltd, 41-42 Foley Street, London, W1W 7TS, Tel: +44 (0)7968 271937, e-mail: merlin@nowellstone.com
Received 18 April 2006.
Abstract
This paper is based on anonymous research carried out in summer 2005 with eight well-known companies. Here, the authors present the results and then suggest some conclusions based on this research and other work they have done to help companies find and then manage customer relationship management (CRM) specialists.
Keywords:
Database, Marketing, Customer, Relationship, Analytical, CRM, e-CRM, Direct, Mail, Telemarketing, Targeting, Segmentation, Behavioural, Analysis, Systems, Profiling, Campaign, Intelligent, e-marketing, Interactive, Market, Modelling, eCommerce, Internet, Information, Management, Research, Data, Protection
