TABLE OF CONTENTS
Volume 13, Issue 4 (July 2006)
Editorial
Editorial
John Ozimek
J Database Mark Cust Strategy Manag 13: 245-247; doi:10.1057/palgrave.dbm.3240302
Special Issue Papers
Do organisations now understand the importance of information in providing excellent customer experience?
Angus Jenkinson
J Database Mark Cust Strategy Manag 13: 248-260; doi:10.1057/palgrave.dbm.3240303
Papers
Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels
Tim Cooper
J Database Mark Cust Strategy Manag 13: 261-270; doi:10.1057/palgrave.dbm.3240304
Recruiting CRM specialists FREE
Merlin Stone and Matthew Nowell
J Database Mark Cust Strategy Manag 13: 271-281; doi:10.1057/palgrave.dbm.3240305
From customer data to value: What is lacking in the information chain?
Dominique Crié and Andrea Micheaux
J Database Mark Cust Strategy Manag 13: 282-299; doi:10.1057/palgrave.dbm.3240306
Efficiency and effectiveness considerations in determining strategic and operational paths to ebusiness enablement
Bruce E Perrott
J Database Mark Cust Strategy Manag 13: 300-308; doi:10.1057/palgrave.dbm.3240307
The 2005 Information Management Awards
John Ozimek
J Database Mark Cust Strategy Manag 13: 309-318; doi:10.1057/palgrave.dbm.3240308
The benefits of using a decision engine to optimise campaign planning for direct marketing
Julian Berry
J Database Mark Cust Strategy Manag 13: 319-323; doi:10.1057/palgrave.dbm.3240309
Case Studies
The future for 'do-it-yourself' customer service
Tony Coad
J Database Mark Cust Strategy Manag 13: 324-330; doi:10.1057/palgrave.dbm.3240310
Legal update
Legal update: Evaluating database right
Ewan Nettleton and Sam Tuxford
J Database Mark Cust Strategy Manag 13: 331-335; doi:10.1057/palgrave.dbm.3240311
