TABLE OF CONTENTS
Volume 14, Issue 1 (October 2006)
Editorial
Editorial
John Ozimek
J Database Mark Cust Strategy Manag 14: 1-3; doi:10.1057/palgrave.dbm.3250039
Papers
CRM software applications and business performance
Lawrence Ang and Francis Buttle
J Database Mark Cust Strategy Manag 14: 4-16; doi:10.1057/palgrave.dbm.3250034
An integrative marketing channel performance measurement framework
Michael J Valos and Andrea Vocino
J Database Mark Cust Strategy Manag 14: 17-28; doi:10.1057/palgrave.dbm.3250037
Incorporating word-of-mouth effects in estimating customer lifetime value
Jonathan Lee, Janghyuk Lee and Lawrence Feick
J Database Mark Cust Strategy Manag 14: 29-39; doi:10.1057/palgrave.dbm.3250033
Customisation with crossed-basis sub-segmentation
Edward C Malthouse and Ralf Elsner
J Database Mark Cust Strategy Manag 14: 40-50; doi:10.1057/palgrave.dbm.3250035
An ordinal regression analysis for the explanation of consumer overall satisfaction in the food-marketing context: The managerial implications to consumer strategy management at a store level
George S Spais and Konstantinos Z Vasileiou
J Database Mark Cust Strategy Manag 14: 51-73; doi:10.1057/palgrave.dbm.3250036
Legal Update
The Data Retention Directive
Ewan Nettleton and Mark Watts
J Database Mark Cust Strategy Manag 14: 74-77; doi:10.1057/palgrave.dbm.3250032
