TABLE OF CONTENTS
Volume 14, Issue 2 (January 2007)
Editorial
Editorial
John Ozimek Managing Editor
J Database Mark Cust Strategy Manag 14: 87-89; doi:10.1057/palgrave.dbm.3250047
Papers
Managing retention — Who does it well?
Merlin Stone and Dak Liyanearachchi
J Database Mark Cust Strategy Manag 14: 90-103; doi:10.1057/palgrave.dbm.3250042
Database valuation: Putting a price on your prime asset
David Reed
J Database Mark Cust Strategy Manag 14: 104-109; doi:10.1057/palgrave.dbm.3250048
A case study in the valuation of a database
Kelvin King
J Database Mark Cust Strategy Manag 14: 110-119; doi:10.1057/palgrave.dbm.3250041
Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor
Sadia Jahanzeb and Sidrah Jabeen
J Database Mark Cust Strategy Manag 14: 120-129; doi:10.1057/palgrave.dbm.3250043
Applying decision trees for value-based customer relations management: Predicting airline customers' future values
Giuliano Tirenni, Christian Kaiser and Andreas Herrmann
J Database Mark Cust Strategy Manag 14: 130-142; doi:10.1057/palgrave.dbm.3250044
Opinion Piece
The Shop
Tim Phillips
J Database Mark Cust Strategy Manag 14: 143-145; doi:10.1057/palgrave.dbm.3250045
Legal Update
Specific performance of outsourcing contracts
Ewan Nettleton and Andrew Hill
J Database Mark Cust Strategy Manag 14: 146-149; doi:10.1057/palgrave.dbm.3250040