Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Tirenni, Giuliano
AU  - Kaiser, Christian
AU  - Herrmann, Andreas
TI  - Applying decision trees for value-based customer relations management: Predicting airline customers' future values
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 14
IS  - 2
SP  - 130
EP  - 142
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250044
ER  -