TABLE OF CONTENTS
Volume 14, Issue 3 (April 2007)
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Editorial
Editorial
John Ozimek Managing Editor
J Database Mark Cust Strategy Manag 14: 161-163; doi:10.1057/palgrave.dbm.3250056
Papers
Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising
Angus Jenkinson
J Database Mark Cust Strategy Manag 14: 164-185; doi:10.1057/palgrave.dbm.3250054
The 2006 Information Management Awards
John Ozimek
J Database Mark Cust Strategy Manag 14: 186-194; doi:10.1057/palgrave.dbm.3250055
Deploying a CRM system in practice — Understanding the user experience
Yuksel Ekinci, Peter Gillett and Merlin Stone
J Database Mark Cust Strategy Manag 14: 195-224; doi:10.1057/palgrave.dbm.3250049
Customer portfolio management using Z-ranking of customer segments and the LTV perturbation method
Ram Gopalan
J Database Mark Cust Strategy Manag 14: 225-235; doi:10.1057/palgrave.dbm.3250050
Industry dynamics in practice: Insights from an industry study
Bruce E Perrott
J Database Mark Cust Strategy Manag 14: 236-253; doi:10.1057/palgrave.dbm.3250051
Legal Update
Microsoft stops McDonald serving spam
Ewan Nettleton and William Jensen
J Database Mark Cust Strategy Manag 14: 254-257; doi:10.1057/palgrave.dbm.3250052