Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Ekinci, Yuksel
AU  - Gillett, Peter
AU  - Stone, Merlin
TI  - Deploying a CRM system in practice [mdash] Understanding the user experience
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 14
IS  - 3
SP  - 195
EP  - 224
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250049
ER  -