Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Gopalan, Ram
TI  - Customer portfolio management using Z-ranking of customer segments and the LTV perturbation method
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 14
IS  - 3
SP  - 225
EP  - 235
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250050
ER  -