Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Jenkinson, Angus
TI  - Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 14
IS  - 3
SP  - 164
EP  - 185
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250054
ER  -