Opinion Piece
Journal of Database Marketing & Customer Strategy Management (2007) 14, 266–270. doi:10.1057/palgrave.dbm.3250063
Do you own a red car? Unmasking unusual data predictors to gain insight
Sam Koslowsky1
Correspondence: Sam Koslowsky, Harte Hanks Inc. 55 Fifth Avenue, 14th Floor, New York, 10003-4301, USA. Tel: +1 212 520 3259; e-mail: sam_koslowsky@harte-hanks.com; Website: http://www.harte-hanks.com
1is Vice President of modelling solutions for Harte-Hanks, Inc. (NYSE:HHS), a worldwide, direct and targeted marketing company that provides direct marketing services to a wide range of regional, national and international consumer and business-to-business marketers.
Received 26 July 2007; Revised 26 July 2007.
