TABLE OF CONTENTS
Volume 14, Issue 4 (July 2007)
Editorial
Editorial
John Ozimek
J Database Mark Cust Strategy Manag 14: 263-265; doi:10.1057/palgrave.dbm.3250064
Opinion Piece
Do you own a red car? Unmasking unusual data predictors to gain insight
Sam Koslowsky
J Database Mark Cust Strategy Manag 14: 266-270; doi:10.1057/palgrave.dbm.3250063
Papers
Lessons learned: A case study using data mining in the newspaper industry
Candace L Gunnarsson, Mary M Walker, Vern Walatka and Kenneth Swann
J Database Mark Cust Strategy Manag 14: 271-280; doi:10.1057/palgrave.dbm.3250058
Implementation study: Using decision tree induction to discover profitable locations to sell pet insurance for a startup company
Rosskyn D'Souza, Michal Krasnodebski and Alan Abrahams
J Database Mark Cust Strategy Manag 14: 281-288; doi:10.1057/palgrave.dbm.3250059
A professional category positioning: The role of personal values and their influence on consumer perceptions
Edar Da Silva Añaña and Walter Meucci Nique
J Database Mark Cust Strategy Manag 14: 289-296; doi:10.1057/palgrave.dbm.3250061
A comparison of web use in marketing by local government in the United States and Australia
Stewart Adam and Michael D Featherstone
J Database Mark Cust Strategy Manag 14: 297-310; doi:10.1057/palgrave.dbm.3250057
Legal Update
Don't bin your Data Protection responsibilities
Ewan Nettleton and William Jensen
J Database Mark Cust Strategy Manag 14: 311-314; doi:10.1057/palgrave.dbm.3250060