Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Gunnarsson, Candace L
AU  - Walker, Mary M
AU  - Walatka, Vern
AU  - Swann, Kenneth
TI  - Lessons learned: A case study using data mining in the newspaper industry
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 14
IS  - 4
SP  - 271
EP  - 280
PB  - Palgrave Macmillan Ltd
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250058
ER  -