Content-type: text/application/x-research-info-systems TY - JOUR AU - D'Souza, Rosskyn AU - Krasnodebski, Michal AU - Abrahams, Alan TI - Implementation study: Using decision tree induction to discover profitable locations to sell pet insurance for a startup company JA - J Database Mark Cust Strategy Manag PY - 0000///print VL - 14 IS - 4 SP - 281 EP - 288 PB - Palgrave Macmillan Ltd SN - 1741-2439 UR - http://dx.doi.org/10.1057/palgrave.dbm.3250059 ER -