Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Da Silva Anana, Edar
AU  - Nique, Walter Meucci
TI  - A professional category positioning: The role of personal values and their influence on consumer perceptions
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 14
IS  - 4
SP  - 289
EP  - 296
PB  - Palgrave Macmillan Ltd
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250061
ER  -