Content-type: text/application/x-research-info-systems TY - JOUR AU - Koslowsky, Sam TI - Do you own a red car? Unmasking unusual data predictors to gain insight JA - J Database Mark Cust Strategy Manag PY - 0000///print VL - 14 IS - 4 SP - 266 EP - 270 PB - Palgrave Macmillan Ltd SN - 1741-2439 UR - http://dx.doi.org/10.1057/palgrave.dbm.3250063 ER -