TABLE OF CONTENTS

Volume 15, Issue 1 (October 2007)

Editorial
Papers
Legal Update
Software Review
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Editorial

Editorial FREE

John Ozimek Managing Editor

J Database Mark Cust Strategy Manag 15: 1-3; doi:10.1057/palgrave.dbm.3250072

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Papers

Valuing customers FREE

Thayne Forbes

J Database Mark Cust Strategy Manag 15: 4-10; advance online publication, January 7, 2008; doi:10.1057/palgrave.dbm.3250071

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Consumer reactions to online behavioural tracking and targeting FREE

Pamela L Alreck and Robert B Settle

J Database Mark Cust Strategy Manag 15: 11-23; advance online publication, December 10, 2007; doi:10.1057/palgrave.dbm.3250069

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Personalisation and CRM FREE

Tyrone W Jackson

J Database Mark Cust Strategy Manag 15: 24-36; advance online publication, December 3, 2007; doi:10.1057/palgrave.dbm.3250065

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The importance of rewards in the management of multisponsor loyalty programmes FREE

Pedro Reinares Lara and Jesús García de Madariaga

J Database Mark Cust Strategy Manag 15: 37-48; advance online publication, December 3, 2007; doi:10.1057/palgrave.dbm.3250066

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Marketing and the Junk Fax Prevention Act: What now? FREE

Gwen Fontenot, Raj Srivastava and Anne Keaty

J Database Mark Cust Strategy Manag 15: 49-55; advance online publication, December 10, 2007; doi:10.1057/palgrave.dbm.3250068

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Legal Update

Assessing the costs of data retention in the UK FREE

Ewan Nettleton and Mark Watts

J Database Mark Cust Strategy Manag 15: 56-59; advance online publication, December 3, 2007; doi:10.1057/palgrave.dbm.3250067

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Software Review

The role of social networks in marketing FREE

Shaun Doyle

J Database Mark Cust Strategy Manag 15: 60-64; doi:10.1057/palgrave.dbm.3250070

Abstract | Full Text | PDF