Journal of Database Marketing & Customer Strategy Management

FIGURES AND TABLES

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Personalisation and CRM

Tyrone W Jackson

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Figure 1 - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Figure 1.

Changing personalisation trends of the neighbourhood merchant

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Table 1 - Stages of personalisation - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 1 - Stages of personalisation.

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Table 2 - Phases of personalisation implementation - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 2 - Phases of personalisation implementation.

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Table 3 - Personalisation cost savings - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 3 - Personalisation cost savings.

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Table 4 - Revenue generation-induced metrics - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 4 - Revenue generation-induced metrics.

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