Journal of Database Marketing & Customer Strategy Management

TABLE 1

FROM:

Personalisation and CRM

Tyrone W Jackson

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Table 1. Stages of personalisation

Figure and tables index
  Basic Advanced Compelling
User profileManual updateManual with some automatic updateAutomatic, dynamic update
Richness of experienceLowHighExtreme
SpanOne siteMultiple sites in bounded communitiesUniversal

  Source: Forrester Research.8

Figure and tables index
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