Journal of Database Marketing & Customer Strategy Management

TABLE 2

FROM:

Personalisation and CRM

Tyrone W Jackson

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Table 2. Phases of personalisation implementation

Figure and tables index
Phase I Phase II Phase III
BasicIntermediateAdvanced
Customer recognitionCustomer providedPreference-based personalisation
Mail or website addressed to the individualUser-provided information from surveys, registration forms, etcTracking user activity, comparing that activity with other users' behaviour and predicting what the user would like to see next
Figure and tables index
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