Journal of Database Marketing & Customer Strategy Management - Figures and tables for article: The importance of rewards in the management of multisponsor loyalty programmes

Journal of Database Marketing & Customer Strategy Management

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The importance of rewards in the management of multisponsor loyalty programmes

Pedro Reinares Lara and Jesús García de Madariaga

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Table 1 - Denomination and content of the possible rewards of a loyalty programme - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 1 - Denomination and content of the possible rewards of a loyalty programme.

Table 2 - Technical research card - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 2 - Technical research card.

Table 3 - Importance of the attributes of a L.P - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 3 - Importance of the attributes of a L.P.

Table 4 - Descriptive statistics - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 4 - Descriptive statistics.

Table 5 - Mean prize scores that yielded significant differences - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 5 - Mean prize scores that yielded significant differences.

Table 6 - Canonical correlation - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 6 - Canonical correlation.

Table 7 - Wilks/' Lambda - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 7 - Wilks' Lambda.

Table 8 - Decision tree - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 8 - Decision tree.

Full table (105K)

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