TABLE 1
FROM:
The importance of rewards in the management of multisponsor loyalty programmes
Pedro Reinares Lara and Jesús García de Madariaga
BACK TO ARTICLETable 1. Denomination and content of the possible rewards of a loyalty programme
| Personal tangibles | Fashion, complements, glasses, costume, jewelry, etc. |
| Utilitarian tangibles | Daily practical needs such as a small electric appliance for the home. |
| Amusement tangibles | Musical equipment, DVDs. |
| Amusement intangibles | Contests, raffles, games. |
| Tourism | Trips, hotels, airline tickets. |
| Discounts | Direct or indirect price reduction. |
| Information | Reports about health, stock market, fashion, cars, etc. ... |
| Leisure | Restaurants, bars, amusement parks. |
| Culture | Tickets to the cinema, exhibitions, museums, cooking courses, concerts. |
| Services | Guarantees, maintenance, fast delivery. |
| Social benefits | Exclusiveness, preference, prestige. |
| Solidarity | Social ends for disadvantaged third parties. |
| Ecology | Saving energy, protecting the environment. |