TABLE 2
FROM:
The importance of rewards in the management of multisponsor loyalty programmes
Pedro Reinares Lara and Jesús García de Madariaga
BACK TO ARTICLETable 2. Technical research card
| Universe | Residents in Spain, over 18 years of age. |
| Sample unit | Active users of at least one multisponsor loyalty programme and their sociodemographic equivalent in nonusers |
| Geographic sample area | Spain (stratified as a function of sex, age, mosaic group, number of members of family unit, and amount of time in the programme). |
| Data collection method | Personal survey by phone, administering a structured questionnaire (CATI). |
| Sample size | Foreseen: 550 programme users and 550 nonusers of programmes. |
| Final: 521 programme users and 540 nonusers of programmes. | |
| Sample error |  3.07% |
| Confidence level | 95% Z=1.96 |
| Sampling procedure | Stratified sample. |
| Maximum variance admitted | p=q=50% |
| Field work card | Between October and November of 2005. |