TABLE 3
FROM:
The importance of rewards in the management of multisponsor loyalty programmes
Pedro Reinares Lara and Jesús García de Madariaga
BACK TO ARTICLETable 3. Importance of the attributes of a L.P
| Card-holder | Nonuser | |
|---|---|---|
| Personal data | 5.9 | 6.3 |
| Purchase volume/frequency | 7.0 | 7.1 |
| Exclusiveness | 4.0 | 4.3 |
| Effort | 7.0 | 6.8 |
| Number of company participants | 8.0 | 8.2 |
| Benefits-rewards | 8.9 | 9.2 |
| Time-limit of benefits | 6.2 | 6.2 |
