TABLE 5
FROM:
The importance of rewards in the management of multisponsor loyalty programmes
Pedro Reinares Lara and Jesús García de Madariaga
BACK TO ARTICLETable 5. Mean prize scores that yielded significant differences
| Prizes | Nonuser | Card-holder | Significance |
|---|---|---|---|
| Amusement | 5.66 | 5.32 | 0.008 |
| Amusement tangibles | 7.28 | 7.07 | 0.035 |
| Solidarity | 7.50 | 7.14 | 0.030 |
