TABLE 7
FROM:
The importance of rewards in the management of multisponsor loyalty programmes
Pedro Reinares Lara and Jesús García de Madariaga
BACK TO ARTICLETable 7. Wilks' Lambda
| Function contrast | Wilk's lambda | Chi-square | d.f. | p |
|---|---|---|---|---|
| 1 | 0.974 | 23.602 | 3 | 0.000 |
