Journal of Database Marketing & Customer Strategy Management

FIGURES AND TABLES

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Valuing customers

Thayne Forbes

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Figure 1 - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Figure 1.

Porter's value chain

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Figure 2.

Modern value chain

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Figure 3.

Overlap of brand and customer relationship

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Table 1 - Historic cost valuation - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 1 - Historic cost valuation.

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Table 2 - Multiple-period excess earnings example - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 2 - Multiple-period excess earnings example.

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