Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Jackson, Tyrone W
TI  - Personalisation and CRM
JA  - J Database Mark Cust Strategy Manag
PY  - 2007/12/03/online
VL  - 15
IS  - 1
SP  - 24
EP  - 36
PB  - Palgrave Macmillan Ltd
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250065
ER  -