Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Lara, Pedro Reinares
AU  - de Madariaga, Jesus Garcia
TI  - The importance of rewards in the management of multisponsor loyalty programmes
JA  - J Database Mark Cust Strategy Manag
PY  - 2007/12/03/online
VL  - 15
IS  - 1
SP  - 37
EP  - 48
PB  - Palgrave Macmillan Ltd
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/palgrave.dbm.3250066
ER  -