TABLE OF CONTENTS

Volume 15, Issue 2 (March 2008)

Editorial
Papers
Legal Update
Software Review
Top

Editorial

Editorial FREE

John Ozimek Managing Editor

J Database Mark Cust Strategy Manag 15: 65-67; doi:10.1057/dbm.2008.7

Abstract | Full Text | PDF

Top

Papers

What makes for CRM system success — Or failure? FREE

Bryan Foss, Merlin Stone and Yuksel Ekinci

J Database Mark Cust Strategy Manag 15: 68-78; advance online publication, June 9, 2008; doi:10.1057/dbm.2008.5

Abstract | Full Text | PDF

A holistic examination of Net Promoter FREE

Timothy L Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen and Luke Williams

J Database Mark Cust Strategy Manag 15: 79-90; advance online publication, May 12, 2008; doi:10.1057/dbm.2008.4

Abstract | Full Text | PDF

Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management FREE

Salwa Ammar, David Moore and Ronald Wright

J Database Mark Cust Strategy Manag 15: 91-105; advance online publication, May 12, 2008; doi:10.1057/dbm.2008.2

Abstract | Full Text | PDF

Outsourcing salespeople in building arousal towards retail buying FREE

 Rajagopal

J Database Mark Cust Strategy Manag 15: 106-118; advance online publication, May 12, 2008; doi:10.1057/dbm.2008.3

Abstract | Full Text | PDF

An empirical analysis of factors influencing customer responsiveness to mobile advertising FREE

Monika Mital

J Database Mark Cust Strategy Manag 15: 119-125; doi:10.1057/dbm.2008.6

Abstract | Full Text | PDF

Top

Legal Update

Removal of business contacts by departing employees FREE

Ewan Nettleton and Ian Turner

J Database Mark Cust Strategy Manag 15: 126-129; doi:10.1057/dbm.2008.1

Abstract | Full Text | PDF

Top

Software Review

Social network analysis in the Telco sector — Marketing applications FREE

Shaun Doyle

J Database Mark Cust Strategy Manag 15: 130-134; doi:10.1057/dbm.2008.8

Abstract | Full Text | PDF