Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Ammar, Salwa
AU  - Moore, David
AU  - Wright, Ronald
TI  - Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management
JA  - J Database Mark Cust Strategy Manag
PY  - 2008/05/12/online
VL  - 15
IS  - 2
SP  - 91
EP  - 105
PB  - Palgrave Macmillan Ltd
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/dbm.2008.2
ER  -