Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Rajagopal
TI  - Outsourcing salespeople in building arousal towards retail buying
JA  - J Database Mark Cust Strategy Manag
PY  - 2008/05/12/online
VL  - 15
IS  - 2
SP  - 106
EP  - 118
PB  - Palgrave Macmillan Ltd
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/dbm.2008.3
ER  -