TABLE OF CONTENTS
Volume 15, Issue 3 (June 2008)
Editorial
Editorial
John Ozimek Managing Editor
J Database Mark Cust Strategy Manag 15: 135-137; doi:10.1057/dbm.2008.15
Opinion Piece
Net Promoter
Robert Shaw
J Database Mark Cust Strategy Manag 15: 138-140; advance online publication, August 25, 2008; doi:10.1057/dbm.2008.11
Case Study
Norwich Union FREE
Lyn Etherington
J Database Mark Cust Strategy Manag 15: 141-145; advance online publication, August 25, 2008; doi:10.1057/dbm.2008.10
Papers
Managing event-driven customer relationships in telecommunications
Evangelos Xevelonakis
J Database Mark Cust Strategy Manag 15: 146-152; advance online publication, September 8, 2008; doi:10.1057/dbm.2008.12
A metric for customer lifetime value of credit card customers
Harsha Aeron, Tarun Bhaskar, Ramasubramanian Sundararajan, Ashwani Kumar and Janakiraman Moorthy
J Database Mark Cust Strategy Manag 15: 153-168; advance online publication, September 15, 2008; doi:10.1057/dbm.2008.13
What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy?
Aihie Osarenkhoe
J Database Mark Cust Strategy Manag 15: 169-190; advance online publication, September 8, 2008; doi:10.1057/dbm.2008.14
Cross-national segments for a food product: Defining them and a strategy for finding them in the absence of 'Mineable' databases
Howard R Moskowitz, Jacqueline H Beckley, Tracy Luckow and Klaus O Paulus
J Database Mark Cust Strategy Manag 15: 191-206; doi:10.1057/dbm.2008.16
