TABLE OF CONTENTS
Volume 15, Issue 4 (December 2008)
Editorial
Editorial Note
on behalf of the publisher
J Database Mark Cust Strategy Manag 15: 213; doi:10.1057/dbm.2008.26
Editorial
John Ozimek Managing Editor
J Database Mark Cust Strategy Manag 15: 214-217; doi:10.1057/dbm.2008.25
Opinion piece
Is MDM the route to the Holy Grail?
Steve Tuck
J Database Mark Cust Strategy Manag 15: 218-220; doi:10.1057/dbm.2008.21
Papers
Integrating the value of salespeople and systems: Adapting the benefits dependency network
Beth Rogers, Merlin Stone and Bryan Foss
J Database Mark Cust Strategy Manag 15: 221-232; doi:10.1057/dbm.2008.19
Conserving customer value: Improving data security measures in business
Adrian Gregory
J Database Mark Cust Strategy Manag 15: 233-238; doi:10.1057/dbm.2008.20
A qualitative study of multi-channel marketing performance measurement issues
Michael J Valos
J Database Mark Cust Strategy Manag 15: 239-248; doi:10.1057/dbm.2008.22
Point-of-sales promotions and buying stimulation in retail stores
Rajagopal
J Database Mark Cust Strategy Manag 15: 249-266; doi:10.1057/dbm.2008.23
The proof of the pudding is in the eating Data fusion: An application in marketing
Pascal van Hattum and Herbert Hoijtink
J Database Mark Cust Strategy Manag 15: 267-284; doi:10.1057/dbm.2008.24
Legal Section
Paper
Data protection: Where are we now? FREE
James Castro Edwards
J Database Mark Cust Strategy Manag 15: 285-292; doi:10.1057/dbm.2008.18
