Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Rajagopal
TI  - Point-of-sales promotions and buying stimulation in retail stores
JA  - J Database Mark Cust Strategy Manag
PY  - 0000///print
VL  - 15
IS  - 4
SP  - 249
EP  - 266
PB  - Palgrave Macmillan
SN  - 1741-2439
UR  - http://dx.doi.org/10.1057/dbm.2008.23
ER  -