TABLE OF CONTENTS
Volume 16, Issue 1 (March 2009)
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Editorial
Editorial
John Ozimek
J Database Mark Cust Strategy Manag 16: 1-3; doi:10.1057/dbm.2009.7
Case Study
The service1st programme at Bank of Ireland
Lyn Etherington
J Database Mark Cust Strategy Manag 16: 4-6; doi:10.1057/dbm.2009.1
Original Articles
Improving your sales with data fusion
Pascal van Hattum and Herbert Hoijtink
J Database Mark Cust Strategy Manag 16: 7-14; doi:10.1057/dbm.2009.4
How current targeting can hinder targeting in the future and what to do about it
Eddie Rhee and Shelby McIntyre
J Database Mark Cust Strategy Manag 16: 15-28; doi:10.1057/dbm.2009.5
IT governance and project management: A qualitative study
Dev Sharma, Merlin Stone and Yuksel Ekinci
J Database Mark Cust Strategy Manag 16: 29-50; doi:10.1057/dbm.2009.6
Software Review
Personalised web offer management
Shaun Doyle
J Database Mark Cust Strategy Manag 16: 51-56; doi:10.1057/dbm.2009.3
