TABLE OF CONTENTS
Volume 16, Issue 2 (June 2009)
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Editorial
Editorial
John Ozimek
J Database Mark Cust Strategy Manag 16: 61-63; doi:10.1057/dbm.2009.15
Original Articles
Potential moderators of the link between rate plan suitability and customer tenure: A case in the Canadian mobile telecommunications industry
Ken Kwong-Kay Wong
J Database Mark Cust Strategy Manag 16: 64-75; doi:10.1057/dbm.2009.8
Ontology-supported database marketing
Filipe Mota Pinto, Alzira Marques and Manuel Filipe Santos
J Database Mark Cust Strategy Manag 16: 76-91; doi:10.1057/dbm.2009.9
Database marketing practices and opportunities in a newly emerging African market
Leonard J Paas
J Database Mark Cust Strategy Manag 16: 92-100; doi:10.1057/dbm.2009.10
Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services
Merlin Stone
J Database Mark Cust Strategy Manag 16: 101-131; doi:10.1057/dbm.2009.13
The four pillars: Developing a 'bonded' business-to-business customer experience
Mark Hollyoake
J Database Mark Cust Strategy Manag 16: 132-158; doi:10.1057/dbm.2009.14
Software Review
Improving newspaper subscription services
Shaun Doyle
J Database Mark Cust Strategy Manag 16: 159-167; doi:10.1057/dbm.2009.12
