TABLE OF CONTENTS
Volume 16, Issue 3 (September 2009)
Editorial |
Opinion Pieces |
Practitioner Article |
Original Articles |
Software Review |
Legal Update
Opinion Pieces |
Practitioner Article |
Original Articles |
Software Review |
Legal Update
Top of page
Top of page
Top of page
Top of page
Top of page
Top of page
Editorial
Editorial
John Ozimek
J Database Mark Cust Strategy Manag 16: 175-177; doi:10.1057/dbm.2009.23
Opinion Pieces
Return on ideas
Robert Shaw
J Database Mark Cust Strategy Manag 16: 179-183; doi:10.1057/dbm200917
Defining success: How to implement a successful Net Promoter program
Laura Brooks
J Database Mark Cust Strategy Manag 16: 185-188; doi:10.1057/dbm.2009.20
Practitioner Article
ROI in social media: A look at the arguments
Tia Fisher
J Database Mark Cust Strategy Manag 16: 189-195; doi:10.1057/dbm.2009.16
Original Articles
Structure, people and process challenges of multichannel marketing: Insights from marketers
Michael J Valos
J Database Mark Cust Strategy Manag 16: 197-206; doi:10.1057/dbm.2009.21
Customer experience and profitability: An application of the empathy rating index (ERIC) in UK call centres
Jamie Lywood, Merlin Stone and Yuksel Ekinci
J Database Mark Cust Strategy Manag 16: 207-214; doi:10.1057/dbm.2009.24
Software Review
How analytical CRM is touching the casino business – Part 1
Shaun Doyle
J Database Mark Cust Strategy Manag 16: 215-219; doi:10.1057/dbm.2009.22
