ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
About advance online publication
September 15 2008
Paper
A metric for customer lifetime value of credit card customers
Harsha Aeron, Tarun Bhaskar, Ramasubramanian Sundararajan, Ashwani Kumar and Janakiraman Moorthy
J Database Mark Cust Strategy Manag advance online publication, September 15, 2008; doi:10.1057/dbm.2008.13
September 8 2008
Papers
What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy?
Aihie Osarenkhoe
J Database Mark Cust Strategy Manag advance online publication, September 8, 2008; doi:10.1057/dbm.2008.14
Managing event-driven customer relationships in telecommunications
Evangelos Xevelonakis
J Database Mark Cust Strategy Manag advance online publication, September 8, 2008; doi:10.1057/dbm.2008.12
August 25 2008
Case Study
Norwich Union case study FREE
Lyn Etherington
J Database Mark Cust Strategy Manag advance online publication, August 25, 2008; doi:10.1057/dbm.2008.10
Legal update
Data protection: Tougher enforcement and increased power for the Information Commissioner?
Ewan Nettleton and Ian Turner
J Database Mark Cust Strategy Manag advance online publication, August 25, 2008; doi:10.1057/dbm.2008.9