Journal of Database Marketing & Customer Strategy Management advance online publication, August 25, 2008. doi:10.1057/dbm.2008.10
Author: Lyn Etherington
]]>Journal of Database Marketing & Customer Strategy Management advance online publication, August 25, 2008. doi:10.1057/dbm.2008.9
Authors: Ewan Nettleton & Ian Turner
]]>Journal of Database Marketing & Customer Strategy Management advance online publication, August 25, 2008. doi:10.1057/dbm.2008.11
Author: Robert Shaw
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