Welcome to Journal of Direct, Data and Digital Marketing Practice (Formerly Interactive Marketing)
An indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world.
The official journal of the Institute of Direct Marketing.
Free online issue
Jul 08 - Jun 09, Volume 10
Four issues per volume
ISSN: 1746-0166
EISSN: 1746-0174
Editor:
Derek Holder
Robin Fairlie, UK
FEATURED ARTICLES
Featured Issue - available for free download
Volume 9, issue 3 of DDDMP is a Special Issue, devoted to Web 2.0, Guest Edited by Dick Stroud.
Web 2.0 - the second generation of Web-based services and communities that emphasize online collaboration, networking, and user-created content - is growing at a rapid pace. MySpace and Facebook satisfy a fundamental human need to communicate and be heard. This need is not limited to the young; it exists across the age spectrum, and this special issue addresses this phenomenon. To find out more read Dick Stroud's Editorial.
The three most downloaded marketing related articles
During the "Access All Areas" offer the following articles were the most downloaded marketing related articles. We are now happy to offer these articles for free.
Pop-ups, pop-unders, banners and buttons: The ethics of online advertising to primary school children(Agnes Nairn and Alexander Dew); July-September 2007; volume 9, issue 1 FREE Web 2.0: Conceptual foundations and marketing issues
(Efthymios Constantinides and Stefan J Fountain); January-March 2008; volume 9, issue 3 FREE Opinion piece: Falling in Love 2.0: Relationship marketing for the Facebook generation
(Danny Meadows-Klue); January-March 2008; Volume 9, issue 3 FREE
Introduction
Announcements
Recent and Forthcoming Issues
DDDMP continues to publish articles of the highest quality and relevance. Here is a selection of those appearing in recent and forhcoming issues:
- A New Technology Briefing by Sean Duffy on 'A guide to email deliverability to B2C marketers'
- Insightful case studies including 'Vodafone Limited Campaign - Welcome Call'; 'Tesco Clubcard - Simpler and more rewarding'
- Opinion pieces by Mark Chipperfield, Head of Data Management at BBC TV Licensing, on Consumer Concerns; Mike Hayward on Complaint Management and a piece by Alan Mitchell, Chairman of the Buyer Centric Commerce Forum, and a contributing editor to Marketing Week entitled 'Share of Voice Revisited' which discussed the flow of information from individuals to organizations.
- 'The true cost of fundraising: Should donors care?' - by Prof Adrian Sargeant and Stephen Lee reporting on the results of a major new benchmarking study of fundraising performance
- Guerrilla video: Why and how web video will change the fabric of the web' by Dick Stroud, and;
- 'The Megatrends: What to expect in direct and interactive marketing in 2010', by Bruce Biegel, Senior Managing Director of the Winterberry Group.
