ABOUT THE JOURNAL
Top of pageAims and scope of journal
The Journal of Direct, Data and Digital Marketing Practice is an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world.
The Journal covers the whole range of direct marketing through traditional channels such as direct mail, mail order, direct response advertising, telemarketing. It explores the centrality of data in today's marketing strategies, through the use of databases, data marts, data warehouses, data mining and deals with the new digital marketing channels, the world-wide web, email, SMS, WAP and iTV.
The journal publishes original, forward-looking papers describing the strategies, concepts and processes of direct and indirect concern to marketers. Each article is subjected to double-blind peer review to ensure it is both rigorous and addresses and satisfies the practical needs and concerns of marketers.
Specifically the journal publishes:
- Papers describing models and theories that can be used in marketing practice
- Applied quantitative and qualitative research
- Descriptive pieces addressing the latest thinking, techniques and best practice
In addition the journal also publishes the following regular features:
- Best practice case studies discussing problems faced and lessons learned by leading global players
- New technology briefings reviewing the latest technologies
- Legal and regulatory updates providing expert guidance on the major legal and regulatory issues
- Abstracts and book reviews providing a "thumbnail" of the best writing
The journal is published quarterly and each issue usually comprises an editorial, 4-5 peer-reviewed papers, a best practice case study, a new technology briefing, a legal & regulatory update, 15 abstracts, and 3-4 book reviews.
The journal is essential reading for marketers in private and public sector organisations and academic observers in universities and business schools, including:
- Marketing Directors
- Direct Managing Marketers
- CRM and Loyalty Specialists
- Marketing Managers
- Brand Managers
- Customer Service managers
- Advertising Managers
- Marketing Consultants
- e-Commerce Managers
- New Media Consultants
- Marketing Communications Managers
- Marketing Analysts
- Call Centre Managers
- Media Directors and Planners
- Database and Systems Managers
- Market Research Managers
- Agency Directors and Managers
- Professors
- Lecturers
- Students
Abstracted/indexed in
Journal of Direct, Data and Digital Marketing Practice is abstracted and indexed in:
- Association of Business Schools' Academic Journal Quality Guide (www.the-abs.org.uk)
- The Elmar moderated listserv
ISSN and eISSN
The international standard serial number (ISSN) for Journal of Direct, Data and Digital Marketing Practice is 1746-0166 and the electronic international standard serial number (eISSN) is 1746-0174.
Top of pageEditors
Executive Board
Derek Holder, Co-Editor-in-Chief, Founder and Managing Director of the Institute of Direct Marketing (IDM).
Robin Fairlie, Co-Editor-in-Chief, Fairlie Associates
Mike Havard, Managing Director, CM-Insight
Barry Leventhal, Director of Advanced Analytics, Teradata (UK) Limited, UK
Peter Mouncey, Research Director, The IDM
Richard Webber, Visiting Professor, Department of Geography, Kings College London
Editorial Board
Patrick Barwise, Director, Centre for Marketing, London Business School, UK
James L. Bauer, Consultant; Retired Senior Vice President, JP Morgan Chase & Co., USA
Lisa Bodell, CEO, futurethink, USA
Rupert Blackley, Database Marketing Consultant, ba.com operations, British Airways, UK
Michael Chissick, Head of IT and Internet Law, Field Fisher Waterhouse, UK
Moira Clark, Professor of Strategic Marketing, Director of the Henley Centre for Customer Management, Henley Management College, Henley-on-Thames, UK
Bruce Clarkson, National Manager, Customer Relationship Management, Sears, Canada
Robert Clauser, Founder and CFO/SVP, Media & Entertainment Holdings Inc, USA
Richard Courtheoux, President, Marketing Analysis Applications, USA
Per Frankelius, Assistant Professor and Director, DM Centre, University of Orebro, Sweden
Joseph Galli, Senior Vice President of Marketing, Neuberger Bermain Inc., USA
Ward A. Hanson, Professor of Marketing, Stanford Graduate School of Business, USA
Wendy Hewson, Head of End User Research, Hewson Group, UK
Melanie Howard, Co-Founder, The Future Foundation, UK
Thomas D. Lacki, Senior Director, Knowledge Management Worldwide, Carlson Marketing Group, USA
Danny Meadows-Klue, Digital Strategy Consulting Ltd, UK
Andrea Micheaux, Directrice Associée, A.I.D., France
Alan Mitchell, Business Writer, UK
Stewart Pearson, Young & Rubicam Brands, USA
Professor Ed Peelen, Professor of Interactive Marketing, Nyenrode University, The Netherlands
Richard Roche, Director, Roche Solutions, UK
Don E. Schultz, Professor Emeritus-in-Service, Northwestern University, USA
Peter Simpson, Commercial Director, First Direct, UK
Barrie Spelling, President, BMS Ltd, USA; Trustee, The IDM, UK
Professor Merlin Stone, Director WCL and Nowell Stone Search and Selection
Dick Stroud, Founder, 20plus30 Consultants, UK.
Alastair Tempest, Director General, FEDMA, Belgium
Bob Tyrrell, Managing Director, Bob Tyrrell and Co., UK
Mark Uncles, Professor of Marketing, University of New South Wales, Australia
Christoph Wargitsch, Process Integration Officer, Customer Services Processes, Volkswagen, Germany
Ian Wilson, Head of Marketing Operations, Royal Bank of Scotland, UK
Editorial Office
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Brenda Rouse
Publishing Editor
Palgrave Macmillan Journals
The Macmillan Building
4 Crinan Street
London N1 9XW, UK
Telephone: +44 (0) 20 7843 4684
E-mail: submissions@palgrave.com
Please clearly state for which journal you are contributing.
