Journal of Direct, Data and Digital Marketing Practice http://www.palgrave-journals.com/dddmp/current_issue/ Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Direct, Data and Digital Marketing Practice 1746-0166 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Direct, Data and Digital Marketing Practice http://www.palgrave-journals.com/pal/images/logos_b_o_w/dddmp.gif http://www.palgrave-journals.com/dddmp/ Editorial http://dx.doi.org/10.1057/dddmp.2008.27 Editorial

Journal of Direct, Data and Digital Marketing Practice 10, 1 (July–September 2008). doi:10.1057/dddmp.2008.27

Authors: Derek Holder & Robin Fairlie

]]> Editorial Derek Holder Robin Fairlie doi:10.1057/dddmp.2008.27 Journal of Direct, Data and Digital Marketing Practice 10, 1 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 1 2 Reinventing direct marketing — with VRM inside http://dx.doi.org/10.1057/dddmp.2008.24 Reinventing direct marketing — with VRM inside

Journal of Direct, Data and Digital Marketing Practice 10, 3 (July–September 2008). doi:10.1057/dddmp.2008.24

Authors: Alan Mitchell, Iain Henderson, Doc Searls &

]]> Reinventing direct marketing — with VRM inside Alan Mitchell Iain Henderson Doc Searls doi:10.1057/dddmp.2008.24 Journal of Direct, Data and Digital Marketing Practice 10, 3 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 3 15 Customer management in public sector organisations http://dx.doi.org/10.1057/dddmp.2008.20 Customer management in public sector organisations

Journal of Direct, Data and Digital Marketing Practice 10, 16 (July–September 2008). doi:10.1057/dddmp.2008.20

Authors: Neil Woodcock, Merlin Stone, Yuksel Ekinci &

]]> Customer management in public sector organisations Neil Woodcock Merlin Stone Yuksel Ekinci doi:10.1057/dddmp.2008.20 Journal of Direct, Data and Digital Marketing Practice 10, 16 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 16 28 Customer loyalty in the UK general insurance market http://dx.doi.org/10.1057/dddmp.2008.23 Customer loyalty in the UK general insurance market

Journal of Direct, Data and Digital Marketing Practice 10, 29 (July–September 2008). doi:10.1057/dddmp.2008.23

Author: Ian Hughes &

]]> Customer loyalty in the UK general insurance market Ian Hughes doi:10.1057/dddmp.2008.23 Journal of Direct, Data and Digital Marketing Practice 10, 29 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 29 42 Meet the charmed generation http://dx.doi.org/10.1057/dddmp.2008.25 Meet the charmed generation

Journal of Direct, Data and Digital Marketing Practice 10, 43 (July–September 2008). doi:10.1057/dddmp.2008.25

Authors: Dick Stroud, Alex Batchelor &

]]> Meet the charmed generation Dick Stroud Alex Batchelor doi:10.1057/dddmp.2008.25 Journal of Direct, Data and Digital Marketing Practice 10, 43 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 43 51 Which? Subscriber Acquisition 2006 — Winner of the bronze award in the IDM Business Performance Awards 2007 http://dx.doi.org/10.1057/dddmp.2008.21 Which? Subscriber Acquisition 2006 — Winner of the bronze award in the IDM Business Performance Awards 2007

Journal of Direct, Data and Digital Marketing Practice 10, 52 (July–September 2008). doi:10.1057/dddmp.2008.21

Author: Robin Fairlie &

]]> Which? Subscriber Acquisition 2006 — Winner of the bronze award in the IDM Business Performance Awards 2007 Robin Fairlie doi:10.1057/dddmp.2008.21 Journal of Direct, Data and Digital Marketing Practice 10, 52 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 52 59 Diamond winner of IDM's Business Performance Awards for 2007 — TV Licensing student campaign 2003–2007: 50 pints or a TV licence? http://dx.doi.org/10.1057/dddmp.2008.22 Diamond winner of IDM's Business Performance Awards for 2007 — TV Licensing student campaign 2003–2007: 50 pints or a TV licence?

Journal of Direct, Data and Digital Marketing Practice 10, 60 (July–September 2008). doi:10.1057/dddmp.2008.22

Author: Robin Fairlie &

]]> Diamond winner of IDM's Business Performance Awards for 2007 — TV Licensing student campaign 2003–2007: 50 pints or a TV licence? Robin Fairlie doi:10.1057/dddmp.2008.22 Journal of Direct, Data and Digital Marketing Practice 10, 60 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 60 71 Trade marks: ECJ rules on Adidas three stripes trade mark http://dx.doi.org/10.1057/dddmp.2008.17 Trade marks: ECJ rules on Adidas three stripes trade mark

Journal of Direct, Data and Digital Marketing Practice 10, 72 (July–September 2008). doi:10.1057/dddmp.2008.17

Author: Tamara Quinn &

]]> Trade marks: ECJ rules on Adidas three stripes trade mark Tamara Quinn doi:10.1057/dddmp.2008.17 Journal of Direct, Data and Digital Marketing Practice 10, 72 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 72 79 Abstracts http://dx.doi.org/10.1057/dddmp.2008.19 Abstracts

Journal of Direct, Data and Digital Marketing Practice 10, 80 (July–September 2008). doi:10.1057/dddmp.2008.19

]]> Abstracts doi:10.1057/dddmp.2008.19 Journal of Direct, Data and Digital Marketing Practice 10, 80 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 80 94 The DNA of Customer Experience: How Emotions Drive Value http://dx.doi.org/10.1057/dddmp.2008.26 The DNA of Customer Experience: How Emotions Drive Value

Journal of Direct, Data and Digital Marketing Practice 10, 95 (July–September 2008). doi:10.1057/dddmp.2008.26

Author: Derek Holder

]]> The DNA of Customer Experience: How Emotions Drive Value Derek Holder doi:10.1057/dddmp.2008.26 Journal of Direct, Data and Digital Marketing Practice 10, 95 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 95 96 Write to Sell — The Ultimate Guide to Great Copywriting http://dx.doi.org/10.1057/dddmp.2008.18 Write to Sell — The Ultimate Guide to Great Copywriting

Journal of Direct, Data and Digital Marketing Practice 10, 96 (July–September 2008). doi:10.1057/dddmp.2008.18

Authors: Drayton Bird & Robin Fairlie

]]> Write to Sell — The Ultimate Guide to Great Copywriting Drayton Bird Robin Fairlie doi:10.1057/dddmp.2008.18 Journal of Direct, Data and Digital Marketing Practice 10, 96 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 96 98 The Institute of Customer ServiceWeb address: www.instituteofcustomerservice.com http://dx.doi.org/10.1057/dddmp.2008.13 The Institute of Customer ServiceWeb address: www.instituteofcustomerservice.com

Journal of Direct, Data and Digital Marketing Practice 10, 99 (July–September 2008). doi:10.1057/dddmp.2008.13

Author: Robin Fairlie

]]> The Institute of Customer ServiceWeb address: www.instituteofcustomerservice.com Robin Fairlie doi:10.1057/dddmp.2008.13 Journal of Direct, Data and Digital Marketing Practice 10, 99 (July 2008) Journal of Direct, Data and Digital Marketing Practice 10 1 99 99