Introduction

Forthcoming Event

Conference Announcement
Henry Stewart Conference Studies Presents:

Marketing Analytics: Releasing ALL the Power of Advanced Analytics to Improve Marketing Outcomes
Tuesday, 17 November 2009

Radisson SAS Portman Hotel, 22 Portman Square, London W1H 7BG

£499 per person plus VAT at 15% payable in advance, inclusive of all refreshments, lunch and supporting documentation.

Each additional delegate may register for 50% off the standard rate.

For further information, please visit the Henry Stewart Conference website or email Julie Kerry at julie@hspublications.co.uk

Announcements

When you read your journal, many of you discuss the content with others and pass on your knowledge face-to-face. Now you can make your opinions and thoughts more widely known! Post your comments against the relevant Journal article online for everyone to view. Your practitioner review will add value to the article for others, so feel free to give, and link to, relevant information in your response. If a non-member of the IDM, you simply register (free) first.

Recent and Forthcoming Issues

Issue 10/3 of DDDMP is a Special Issue, ‘Why Marketing automation matters more than ever’, Guest Edited by Bruce Biegel. This issue is bursting with ‘hands-on’ papers from thought leaders in the area, discussing the impact of data quality on the effectiveness and efficiency gains for different technologies/platforms.

DDDMP continues to publish articles of the highest quality and relevance. Here is a selection of those appearing in recent and forhcoming issues:

• Insightful case studies including RSPCA - ‘Home for Life’; Virgin Media - ‘Launching Virgin Media’; and ‘The formation, organisation and management of MyFootballClub’.
• An interview with Trevor Phillips, Chairman of the Equality and Human Rights Commission (EHRC), and Caroline Waters, Director of People and Policy for BT, about the new Equalities Bill, which the government plans to introduce in the autumn of 2009. What relevance is this legislation likely to have for marketers? What can marketers learn from the views of the people who will have a key role in shaping this legislation?
• Legal Updates: for example a paper on ‘Best practice for safeguarding personal details and maintaining customer confidence’.
• Opinion pieces – for example, an article entitled ‘Credit crunch – date crunch?’ by Nick Backhouse, Strategic Planning Consultant with Balloon Don,
• ‘Real time geodemographics: New services and business opportunities (and risks) from analysing people in time and space’, by Peter Furness – surveying the enabling technologies and illustrating what can be achieved with a series of case studies.
• ‘Media synergy comes of age’ by Don Schultz, Martin Block, Kalyan Raman – Using CHAID analysis, the key media forms were identified for each of three product categories, computers, automobiles and visit a fast food restaurant. This research is an important step in the actual determination of media synergy which can be used by media planners and buyers.