TABLE OF CONTENTS
Volume 10, Issue 1 (July–September 2008)
Opinion Piece |
Papers |
Legal and Regulatory Update |
Abstracts |
Book Reviews |
Website Review
Editorial
Editorial
Derek Holder and Robin Fairlie
J Direct Data Digit Mark Pract 10: 1-2; doi:10.1057/dddmp.2008.27
Opinion Piece
Reinventing direct marketing — with VRM inside
Alan Mitchell, Iain Henderson and Doc Searls
J Direct Data Digit Mark Pract 10: 3-15; doi:10.1057/dddmp.2008.24
Papers
Customer management in public sector organisations
Neil Woodcock, Merlin Stone and Yuksel Ekinci
J Direct Data Digit Mark Pract 10: 16-28; doi:10.1057/dddmp.2008.20
Customer loyalty in the UK general insurance market
Ian Hughes
J Direct Data Digit Mark Pract 10: 29-42; doi:10.1057/dddmp.2008.23
Meet the charmed generation
Dick Stroud and Alex Batchelor
J Direct Data Digit Mark Pract 10: 43-51; doi:10.1057/dddmp.2008.25
Which? Subscriber Acquisition 2006 — Winner of the bronze award in the IDM Business Performance Awards 2007
Robin Fairlie
J Direct Data Digit Mark Pract 10: 52-59; doi:10.1057/dddmp.2008.21
Diamond winner of IDM's Business Performance Awards for 2007 — TV Licensing student campaign 2003–2007: 50 pints or a TV licence?
Robin Fairlie
J Direct Data Digit Mark Pract 10: 60-71; doi:10.1057/dddmp.2008.22
Legal and Regulatory Update
Trade marks: ECJ rules on Adidas three stripes trade mark
Tamara Quinn
J Direct Data Digit Mark Pract 10: 72-79; doi:10.1057/dddmp.2008.17
Abstracts
Abstracts
J Direct Data Digit Mark Pract 10: 80-94; doi:10.1057/dddmp.2008.19
Book Reviews
The DNA of Customer Experience: How Emotions Drive Value
Reviewed by Derek Holder
J Direct Data Digit Mark Pract 10: 95-96; doi:10.1057/dddmp.2008.26
Write to Sell — The Ultimate Guide to Great Copywriting
Reviewed by Drayton Bird and Robin Fairlie
J Direct Data Digit Mark Pract 10: 96-98; doi:10.1057/dddmp.2008.18
Website Review
The Institute of Customer Service
Web address: www.instituteofcustomerservice.com
Robin Fairlie Hon. F IDM
J Direct Data Digit Mark Pract 10: 99; doi:10.1057/dddmp.2008.13
